Wednesday, February 23, 2011

Graphic Design: What's Going On In This Design?





My advertisement came from a magazine called Fast Company. It is an ad for the Ford Tauros.

Connor:



  • Message content- It has all the technical aspects on top in a kind of label cloud. I think that's a really good way to show everything. It has a picture of the car. On the bottom left there is one of those "sac tag" things, which allow you to learn more about the car on your phone if youre interested.



  • Size and Shape- All the most interesting things are written in bigger font. All the restrictions and explanations for asterisks are written in eally small font at the bottom. The name of the car is written in really big font and it's in bold.


  • Readability- Everything is in the same font, so it's very easy to read. It is written in san sarif font.


  • Audience- Usually the Ford Tauros is just the basic sedan for Ford. This ad is advertising the Tauros SHO, which is more of a luxury car. Because of this the ad is more directed to young males.



  • Design Principles and Elements- The colors are contrasting. The car is red, which is a warm color, but the background is grey, which is a cold color. It is really open, with not that much text. There is a lot of emphasis on the car, which is caused by the contrasting colors.

Conclusion:



1. What are trends? Why is it important to identify them prior to graphic design?



Trends are what people are into at the time. It is important to identify them because if you make your ad trendy more people will look at it.



2. How does human nature play a role in how a product is marketed to a specific demographic group?



It is human nature to want the best of everything. Ads always try to make their product seem like it's the best.



3. How is a potential audience identified?



Potential audiences are found out usually by surveys. The company tries to find out what kind of people want their product.



4. What must you dicover about the target audience prior to graphic design?



You must discover what they like and what they think is cool. If you do that and base your ad around thee ideas the target audience will really like it.

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